Well Well Well
Collective
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Strategy, Identity
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Retro Progressivism
The visual identity for Well Well Well Collective leans heavily on a retro aesthetic, utilizing a funky logotype paired with a clean and contemporary type suite, and a color palette that is both soothing and bold. By utilizing such iconography, the identity speaks to the inclusive and intersectional mission and goals of the collective and subliminally communicates to outside viewers, your audience, and community members what the brand stands for, as well as positioning the brand within a long lineage of progressive socioeconomic, political, and cultural causes.
Well Well Well Collective | Strategy, Identity | Retro Progressivism
Claire Elizabeth Co.
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Strategy, Identity, Collateral
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Subtle Luxury
The Claire Elizabeth Co. brand provides premium business operations that allow clients to build their best lives. By structuring the visual identity around a calming and muted yet refreshing palette, as well as a clean and sleek type suite, the brand attracts vision-and-value-aligned clientele on auto-pilot. Refraining from bold colors or trendy texts allows the Claire Elizabeth Co. brand to remain accessible to a wider audience at-large.
Mundy Mindset | Strategy, Identity | Aesthetic Brutalism
The MUNDY MINDSET creative direction reaches across demographics with it’s melding of the monolithic, geometric, functionality of midcentury Brutalism and the subdued, no-fuss beauty of the Aesthetic Movement that originated in the mid-19th century. Guided by the subtlety of pristinely elegant lines and the solidity of utilitarian textures, the direction strikes a delicate balance between masculine and feminine, corporate appeal and personal appeal, that speaks to the brand’s target sectors. Conveying the brand in this manner drives a stronger, more significant brand recognition and impact than current naturalistic monochrome design trends.
Elizabeth Rowan | Strategy, Identity, Collateral, Web | Luxe Mysticism
The Elizabeth Rowan brand embraces dark visuals and a mysterious aesthetic by utilizing strong brand photography, a heavy color palette with pops of brightness, and a contemporary type suite. This visual identity simultaneously speaks to your target audience, emphasizes her technique of integrating shadow work, AND highlights her unique positioning in a sea of generic, light-oriented spiritual wellness brands.
Elizabeth Rowan
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Strategy, Identity, Collateral, Web
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Luxe Mysticism
The Elizabeth Rowan brand embraces dark visuals and a mysterious aesthetic by utilizing strong brand photography, a heavy color palette with pops of brightness, and a contemporary type suite. This visual identity simultaneously speaks to your target audience, emphasizes her technique of integrating shadow work, AND highlights her unique positioning in a sea of generic, light-oriented spiritual wellness brands.
Angelica Raquel Virtual Services | Identity, Collateral | 21st Century Retro
The visual identity for the Angelica Raquel Virtual Services brand is a contemporary take on nostalgic, retro imagery from the 70’s and 90’s. Gel’s (as she likes to be called) brand and services are geared towards an audience that longs for both the aspiration of modern life and the simplicity of life before the internet. We’ve perfectly juxtaposed those concepts through the use of neutrals and clean typography alongside the grungy, muted colorscape. This brings the brand into the present without losing its old-school charm.
Right Hand Glam
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Strategy, Identity
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Bold 70s Glam
The new Right Hand Glam identity is based on the wild yet engaging visual culture of the 1970’s/1980’s cusp. Think 70s Cher (elegant & ethereal with glitter, sequins, & disco) meets 80s music video (bright colors, neon lighting, iridescence). Combined with candid messaging, the rebrand situates RHG with genuinely unique marketplace positioning.
Frannabella Beads | Strategy, Identity| 1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Frannabella Beads
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Strategy, Identity
—————
1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Maggie Morris | Strategy, Identity | Art Deco Elevated
To pivot the brand positioning from Shots by Mag to THE Maggie Morris, the visual identity needed to be significantly elevated to include bold yet warm colors that are accompanied by a personality-packed yet classic type suite. The combination of the palette and font choices draw heavily upon the nostalgia of ~another time~ without explicitly referencing specifics so that it can take on nuanced meaning for each individual couple that interacts with the brand. In order to avoid too much of a vintage feel that loses a sense of high-end professionalism, the visual identity seamlessly mixes in timeless elements that speak to her ideal clientele.
Maggie Morris
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Strategy, Identity
—————
Art Deco Elevated
To pivot the brand positioning from Shots by Mag to THE Maggie Morris, the visual identity needed to be significantly elevated to include bold yet warm colors that are accompanied by a personality-packed yet classic type suite. The combination of the palette and font choices draw heavily upon the nostalgia of ~another time~ without explicitly referencing specifics so that it can take on nuanced meaning for each individual couple that interacts with the brand. In order to avoid too much of a vintage feel that loses a sense of high-end professionalism, the visual identity seamlessly mixes in timeless elements that speak to her ideal clientele.
Salt + Sun | Strategy, Identity, Collateral, Web, Photoshoot Direction | Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client about the potential their future holds.
Salt & Sun
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Strategy, Identity, Collateral, Web, Photoshoot Direction
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Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
Salt & Sun
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Strategy, Identity, Collateral, Web, Photoshoot Direction
—————
Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
Adkins Agency | Strategy, Identity, Web | Pop Culture Personified
The visual identity of the Adkins Agency brand is rooted in an understanding and appreciation of Black creativity, sci-fi/fantasy entertainment, and pop culture at large. Interpreted through an elevated, professional, luxe lens, the creative concept directly appeals to its target market of artists/makers/creators and drives a subliminal understanding that Adkins Agency ~gets it.~ With rich greens accented by pops of light blue and bright red and a type suite that references old-school video game subculture, the brand is sure to stand out as one-of-a-kind.
coming soon!
Well Well Well
Collective
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Strategy, Identity
—————
Retro Progressivism
The visual identity for Well Well Well Collective leans heavily on a retro aesthetic, utilizing a funky logotype paired with a clean and contemporary type suite, and a color palette that is both soothing and bold. By utilizing such iconography, the identity speaks to the inclusive and intersectional mission and goals of the collective and subliminally communicates to outside viewers, your audience, and community members what the brand stands for, as well as positioning the brand within a long lineage of progressive socioeconomic, political, and cultural causes.
Well Well Well Collective | Strategy, Identity | Retro Progressivism
Elizabeth Rowan
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Strategy, Identity, Collateral, Web
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Luxe Mysticism
The Elizabeth Rowan brand embraces dark visuals and a mysterious aesthetic by utilizing strong brand photography, a heavy color palette with pops of brightness, and a contemporary type suite. This visual identity simultaneously speaks to your target audience, emphasizes her technique of integrating shadow work, AND highlights her unique positioning in a sea of generic, light-oriented spiritual wellness brands.
Right Hand Glam | Strategy, Identity | Bold 70s Glam
The new Right Hand Glam identity is based on the wild yet engaging visual culture of the 1970’s/1980’s cusp. Think 70s Cher (elegant & ethereal with glitter, sequins, & disco) meets 80s music video (bright colors, neon lighting, iridescence). Combined with candid messaging, the rebrand situates RHG with genuinely unique marketplace positioning.
Right Hand Glam
—————
Strategy, Identity
—————
Bold 70s Glam
The new Right Hand Glam identity is based on the wild yet engaging visual culture of the 1970’s/1980’s cusp. Think 70s Cher (elegant & ethereal with glitter, sequins, & disco) meets 80s music video (bright colors, neon lighting, iridescence). Combined with candid messaging, the rebrand situates RHG with genuinely unique marketplace positioning.
Frannabella Beads | Strategy, Identity| 1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Frannabella Beads
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Strategy, Identity
—————
1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Maggie Morris | Strategy, Identity | Art Deco Elevated
To pivot the brand positioning from Shots by Mag to THE Maggie Morris, the visual identity needed to be significantly elevated to include bold yet warm colors that are accompanied by a personality-packed yet classic type suite. The combination of the palette and font choices draw heavily upon the nostalgia of ~another time~ without explicitly referencing specifics so that it can take on nuanced meaning for each individual couple that interacts with the brand. In order to avoid too much of a vintage feel that loses a sense of high-end professionalism, the visual identity seamlessly mixes in timeless elements that speak to her ideal clientele.
Maggie Morris
—————
Strategy, Identity
—————
Art Deco Elevated
To pivot the brand positioning from Shots by Mag to THE Maggie Morris, the visual identity needed to be significantly elevated to include bold yet warm colors that are accompanied by a personality-packed yet classic type suite. The combination of the palette and font choices draw heavily upon the nostalgia of ~another time~ without explicitly referencing specifics so that it can take on nuanced meaning for each individual couple that interacts with the brand. In order to avoid too much of a vintage feel that loses a sense of high-end professionalism, the visual identity seamlessly mixes in timeless elements that speak to her ideal clientele.
Salt + Sun | Strategy, Identity, Collateral, Web, Photoshoot Direction | Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
Salt & Sun
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Strategy, Identity, Collateral, Web, Photoshoot Direction
—————
Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
Salt + Sun | Strategy, Identity, Collateral, Web, Photoshoot Direction | Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
Salt & Sun
—————
Strategy, Identity, Collateral, Web, Photoshoot Direction
—————
Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
coming soon!
Well Well Well
Collective
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Strategy, Identity
—————
Retro Progressivism
The visual identity for Well Well Well Collective leans heavily on a retro aesthetic, utilizing a funky logotype paired with a clean and contemporary type suite, and a color palette that is both soothing and bold. By utilizing such iconography, the identity speaks to the inclusive and intersectional mission and goals of the collective and subliminally communicates to outside viewers, your audience, and community members what the brand stands for, as well as positioning the brand within a long lineage of progressive socioeconomic, political, and cultural causes.
Well Well Well Collective | Strategy, Identity | Retro Progressivism
Elizabeth Rowan
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Strategy, Identity, Collateral, Web
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Luxe Mysticism
The Elizabeth Rowan brand embraces dark visuals and a mysterious aesthetic by utilizing strong brand photography, a heavy color palette with pops of brightness, and a contemporary type suite. This visual identity simultaneously speaks to your target audience, emphasizes her technique of integrating shadow work, AND highlights her unique positioning in a sea of generic, light-oriented spiritual wellness brands.
Right Hand Glam | Strategy, Identity | Bold 70s Glam
The new Right Hand Glam identity is based on the wild yet engaging visual culture of the 1970’s/1980’s cusp. Think 70s Cher (elegant & ethereal with glitter, sequins, & disco) meets 80s music video (bright colors, neon lighting, iridescence). Combined with candid messaging, the rebrand situates RHG with genuinely unique marketplace positioning.
Right Hand Glam
—————
Strategy, Identity
—————
Bold 70s Glam
The new Right Hand Glam identity is based on the wild yet engaging visual culture of the 1970’s/1980’s cusp. Think 70s Cher (elegant & ethereal with glitter, sequins, & disco) meets 80s music video (bright colors, neon lighting, iridescence). Combined with candid messaging, the rebrand situates RHG with genuinely unique marketplace positioning.
Frannabella Beads | Strategy, Identity| 1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Frannabella Beads
—————
Strategy, Identity
—————
1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Maggie Morris | Strategy, Identity | Art Deco Elevated
To pivot the brand positioning from Shots by Mag to THE Maggie Morris, the visual identity needed to be significantly elevated to include bold yet warm colors that are accompanied by a personality-packed yet classic type suite. The combination of the palette and font choices draw heavily upon the nostalgia of ~another time~ without explicitly referencing specifics so that it can take on nuanced meaning for each individual couple that interacts with the brand. In order to avoid too much of a vintage feel that loses a sense of high-end professionalism, the visual identity seamlessly mixes in timeless elements that speak to her ideal clientele.
Maggie Morris
—————
Strategy, Identity
—————
Art Deco Elevated
To pivot the brand positioning from Shots by Mag to THE Maggie Morris, the visual identity needed to be significantly elevated to include bold yet warm colors that are accompanied by a personality-packed yet classic type suite. The combination of the palette and font choices draw heavily upon the nostalgia of ~another time~ without explicitly referencing specifics so that it can take on nuanced meaning for each individual couple that interacts with the brand. In order to avoid too much of a vintage feel that loses a sense of high-end professionalism, the visual identity seamlessly mixes in timeless elements that speak to her ideal clientele.
Salt + Sun | Strategy, Identity, Collateral, Web, Photoshoot Direction | Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
Salt & Sun
—————
Strategy, Identity, Collateral, Web, Photoshoot Direction
—————
Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
coming soon!
Claire Elizabeth Co. | Strategy, Identity, Collateral | Subtle Luxury
The Claire Elizabeth Co. brand provides premium business operations that allow clients to build their best lives. By structuring the visual identity around a calming and muted yet refreshing palette, as well as a clean and sleek type suite, the brand attracts vision-and-value-aligned clientele on auto-pilot. Refraining from bold colors or trendy texts allows the Claire Elizabeth Co. brand to remain accessible to a wider audience at-large.
Mundy Mindset
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Strategy, Identity
—————
Aesthetic Brutalism
The MUNDY MINDSET creative direction reaches across demographics with it’s melding of the monolithic, geometric, functionality of midcentury Brutalism and the subdued, no-fuss beauty of the Aesthetic Movement that originated in the mid-19th century. Guided by the subtlety of pristinely elegant lines and the solidity of utilitarian textures, the direction strikes a delicate balance between masculine and feminine, corporate appeal and personal appeal, that speaks to the brand’s target sectors. Conveying the brand in this manner drives a stronger, more significant brand recognition and impact than current naturalistic monochrome design trends.
Well Well Well
Collective
—————
Strategy, Identity
—————
Retro Progressivism
The visual identity for Well Well Well Collective leans heavily on a retro aesthetic, utilizing a funky logotype paired with a clean and contemporary type suite, and a color palette that is both soothing and bold. By utilizing such iconography, the identity speaks to the inclusive and intersectional mission and goals of the collective and subliminally communicates to outside viewers, your audience, and community members what the brand stands for, as well as positioning the brand within a long lineage of progressive socioeconomic, political, and cultural causes.
Well Well Well Collective | Strategy, Identity | Retro Progressivism
Elizabeth Rowan | Strategy, Identity, Collateral, Web | Luxe Mysticism
The Elizabeth Rowan brand embraces dark visuals and a mysterious aesthetic by utilizing strong brand photography, a heavy color palette with pops of brightness, and a contemporary type suite. This visual identity simultaneously speaks to your target audience, emphasizes her technique of integrating shadow work, AND highlights her unique positioning in a sea of generic, light-oriented spiritual wellness brands.
Elizabeth Rowan
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Strategy, Identity, Collateral, Web
—————
Luxe Mysticism
The Elizabeth Rowan brand embraces dark visuals and a mysterious aesthetic by utilizing strong brand photography, a heavy color palette with pops of brightness, and a contemporary type suite. This visual identity simultaneously speaks to your target audience, emphasizes her technique of integrating shadow work, AND highlights her unique positioning in a sea of generic, light-oriented spiritual wellness brands.
Right Hand Glam | Strategy, Identity | Bold 70s Glam
The new Right Hand Glam identity is based on the wild yet engaging visual culture of the 1970’s/1980’s cusp. Think 70s Cher (elegant & ethereal with glitter, sequins, & disco) meets 80s music video (bright colors, neon lighting, iridescence). Combined with candid messaging, the rebrand situates RHG with genuinely unique marketplace positioning.
Right Hand Glam
—————
Strategy, Identity
—————
Bold 70s Glam
The new Right Hand Glam identity is based on the wild yet engaging visual culture of the 1970’s/1980’s cusp. Think 70s Cher (elegant & ethereal with glitter, sequins, & disco) meets 80s music video (bright colors, neon lighting, iridescence). Combined with candid messaging, the rebrand situates RHG with genuinely unique marketplace positioning.
Frannabella Beads | Strategy, Identity| 1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Frannabella Beads
—————
Strategy, Identity
—————
1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Maggie Morris | Strategy, Identity | Art Deco Elevated
To pivot the brand positioning from Shots by Mag to THE Maggie Morris, the visual identity needed to be significantly elevated to include bold yet warm colors that are accompanied by a personality-packed yet classic type suite. The combination of the palette and font choices draw heavily upon the nostalgia of ~another time~ without explicitly referencing specifics so that it can take on nuanced meaning for each individual couple that interacts with the brand. In order to avoid too much of a vintage feel that loses a sense of high-end professionalism, the visual identity seamlessly mixes in timeless elements that speak to her ideal clientele.
Maggie Morris
—————
Strategy, Identity
—————
Art Deco Elevated
To pivot the brand positioning from Shots by Mag to THE Maggie Morris, the visual identity needed to be significantly elevated to include bold yet warm colors that are accompanied by a personality-packed yet classic type suite. The combination of the palette and font choices draw heavily upon the nostalgia of ~another time~ without explicitly referencing specifics so that it can take on nuanced meaning for each individual couple that interacts with the brand. In order to avoid too much of a vintage feel that loses a sense of high-end professionalism, the visual identity seamlessly mixes in timeless elements that speak to her ideal clientele.
Salt + Sun | Strategy, Identity, Collateral, Web, Photoshoot Direction | Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
Salt & Sun
—————
Strategy, Identity, Collateral, Web, Photoshoot Direction
—————
Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
coming soon!
Elizabeth Rowan | Strategy, Identity, Collateral, Web | Luxe Mysticism
The Elizabeth Rowan brand embraces dark visuals and a mysterious aesthetic by utilizing strong brand photography, a heavy color palette with pops of brightness, and a contemporary type suite. This visual identity simultaneously speaks to your target audience, emphasizes her technique of integrating shadow work, AND highlights her unique positioning in a sea of generic, light-oriented spiritual wellness brands.
Elizabeth Rowan
—————
Strategy, Identity, Collateral, Web
—————
Luxe Mysticism
The Elizabeth Rowan brand embraces dark visuals and a mysterious aesthetic by utilizing strong brand photography, a heavy color palette with pops of brightness, and a contemporary type suite. This visual identity simultaneously speaks to your target audience, emphasizes her technique of integrating shadow work, AND highlights her unique positioning in a sea of generic, light-oriented spiritual wellness brands.
Claire Elizabeth Co. | Strategy, Identity, Collateral | Subtle Luxury
The Claire Elizabeth Co. brand provides premium business operations that allow clients to build their best lives. By structuring the visual identity around a calming and muted yet refreshing palette, as well as a clean and sleek type suite, the brand attracts vision-and-value-aligned clientele on auto-pilot. Refraining from bold colors or trendy texts allows the Claire Elizabeth Co. brand to remain accessible to a wider audience at-large.
Claire Elizabeth Co.
—————
Strategy, Identity, Collateral
—————
Subtle Luxury
The Claire Elizabeth Co. brand provides premium business operations that allow clients to build their best lives. By structuring the visual identity around a calming and muted yet refreshing palette, as well as a clean and sleek type suite, the brand attracts vision-and-value-aligned clientele on auto-pilot. Refraining from bold colors or trendy texts allows the Claire Elizabeth Co. brand to remain accessible to a wider audience at-large.
Well Well Well
Collective
—————
Strategy, Identity
—————
Retro Progressivism
The visual identity for Well Well Well Collective leans heavily on a retro aesthetic, utilizing a funky logotype paired with a clean and contemporary type suite, and a color palette that is both soothing and bold. By utilizing such iconography, the identity speaks to the inclusive and intersectional mission and goals of the collective and subliminally communicates to outside viewers, your audience, and community members what the brand stands for, as well as positioning the brand within a long lineage of progressive socioeconomic, political, and cultural causes.
Well Well Well Collective | Strategy, Identity | Retro Progressivism
Right Hand Glam | Strategy, Identity | Bold 70s Glam
The new Right Hand Glam identity is based on the wild yet engaging visual culture of the 1970’s/1980’s cusp. Think 70s Cher (elegant & ethereal with glitter, sequins, & disco) meets 80s music video (bright colors, neon lighting, iridescence). Combined with candid messaging, the rebrand situates RHG with genuinely unique marketplace positioning.
Right Hand Glam
—————
Strategy, Identity
—————
Bold 70s Glam
The new Right Hand Glam identity is based on the wild yet engaging visual culture of the 1970’s/1980’s cusp. Think 70s Cher (elegant & ethereal with glitter, sequins, & disco) meets 80s music video (bright colors, neon lighting, iridescence). Combined with candid messaging, the rebrand situates RHG with genuinely unique marketplace positioning.
Frannabella Beads | Strategy, Identity| 1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Frannabella Beads
—————
Strategy, Identity
—————
1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Maggie Morris | Strategy, Identity | Art Deco Elevated
To pivot the brand positioning from Shots by Mag to THE Maggie Morris, the visual identity needed to be significantly elevated to include bold yet warm colors that are accompanied by a personality-packed yet classic type suite. The combination of the palette and font choices draw heavily upon the nostalgia of ~another time~ without explicitly referencing specifics so that it can take on nuanced meaning for each individual couple that interacts with the brand. In order to avoid too much of a vintage feel that loses a sense of high-end professionalism, the visual identity seamlessly mixes in timeless elements that speak to her ideal clientele.
Maggie Morris
—————
Strategy, Identity
—————
Art Deco Elevated
To pivot the brand positioning from Shots by Mag to THE Maggie Morris, the visual identity needed to be significantly elevated to include bold yet warm colors that are accompanied by a personality-packed yet classic type suite. The combination of the palette and font choices draw heavily upon the nostalgia of ~another time~ without explicitly referencing specifics so that it can take on nuanced meaning for each individual couple that interacts with the brand. In order to avoid too much of a vintage feel that loses a sense of high-end professionalism, the visual identity seamlessly mixes in timeless elements that speak to her ideal clientele.
Salt + Sun | Strategy, Identity, Collateral, Web, Photoshoot Direction | Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
Salt & Sun
—————
Strategy, Identity, Collateral, Web, Photoshoot Direction
—————
Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
coming soon!
Right Hand Glam | Strategy, Identity | Bold 70s Glam
The new Right Hand Glam identity is based on the wild yet engaging visual culture of the 1970’s/1980’s cusp. Think 70s Cher (elegant & ethereal with glitter, sequins, & disco) meets 80s music video (bright colors, neon lighting, iridescence). Combined with candid messaging, the rebrand situates RHG with genuinely unique marketplace positioning.
Angelica Raquel Virtual Services
—————
Identity, Collateral
—————
21st Century Retro
The visual identity for the Angelica Raquel Virtual Services brand is a contemporary take on nostalgic, retro imagery from the 70’s and 90’s. Gel’s (as she likes to be called) brand and services are geared towards an audience that longs for both the aspiration of modern life and the simplicity of life before the internet. We’ve perfectly juxtaposed those concepts through the use of neutrals and clean typography alongside the grungy, muted colorscape. This brings the brand into the present without losing its old-school charm.
Elizabeth Rowan | Strategy, Identity, Collateral, Web | Luxe Mysticism
The Elizabeth Rowan brand embraces dark visuals and a mysterious aesthetic by utilizing strong brand photography, a heavy color palette with pops of brightness, and a contemporary type suite. This visual identity simultaneously speaks to your target audience, emphasizes her technique of integrating shadow work, AND highlights her unique positioning in a sea of generic, light-oriented spiritual wellness brands.
Elizabeth Rowan
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Strategy, Identity, Collateral, Web
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Luxe Mysticism
The Elizabeth Rowan brand embraces dark visuals and a mysterious aesthetic by utilizing strong brand photography, a heavy color palette with pops of brightness, and a contemporary type suite. This visual identity simultaneously speaks to your target audience, emphasizes her technique of integrating shadow work, AND highlights her unique positioning in a sea of generic, light-oriented spiritual wellness brands.
Claire Elizabeth Co. | Strategy, Identity, Collateral | Subtle Luxury
The Claire Elizabeth Co. brand provides premium business operations that allow clients to build their best lives. By structuring the visual identity around a calming and muted yet refreshing palette, as well as a clean and sleek type suite, the brand attracts vision-and-value-aligned clientele on auto-pilot. Refraining from bold colors or trendy texts allows the Claire Elizabeth Co. brand to remain accessible to a wider audience at-large.
Claire Elizabeth Co.
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Strategy, Identity, Collateral
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Subtle Luxury
The Claire Elizabeth Co. brand provides premium business operations that allow clients to build their best lives. By structuring the visual identity around a calming and muted yet refreshing palette, as well as a clean and sleek type suite, the brand attracts vision-and-value-aligned clientele on auto-pilot. Refraining from bold colors or trendy texts allows the Claire Elizabeth Co. brand to remain accessible to a wider audience at-large.
Well Well Well
Collective
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Strategy, Identity
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Retro Progressivism
The visual identity for Well Well Well Collective leans heavily on a retro aesthetic, utilizing a funky logotype paired with a clean and contemporary type suite, and a color palette that is both soothing and bold. By utilizing such iconography, the identity speaks to the inclusive and intersectional mission and goals of the collective and subliminally communicates to outside viewers, your audience, and community members what the brand stands for, as well as positioning the brand within a long lineage of progressive socioeconomic, political, and cultural causes.
Well Well Well Collective | Strategy, Identity | Retro Progressivism
Frannabella Beads | Strategy, Identity| 1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Frannabella Beads
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Strategy, Identity
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1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Maggie Morris | Strategy, Identity | Art Deco Elevated
To pivot the brand positioning from Shots by Mag to THE Maggie Morris, the visual identity needed to be significantly elevated to include bold yet warm colors that are accompanied by a personality-packed yet classic type suite. The combination of the palette and font choices draw heavily upon the nostalgia of ~another time~ without explicitly referencing specifics so that it can take on nuanced meaning for each individual couple that interacts with the brand. In order to avoid too much of a vintage feel that loses a sense of high-end professionalism, the visual identity seamlessly mixes in timeless elements that speak to her ideal clientele.
Maggie Morris
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Strategy, Identity
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Art Deco Elevated
To pivot the brand positioning from Shots by Mag to THE Maggie Morris, the visual identity needed to be significantly elevated to include bold yet warm colors that are accompanied by a personality-packed yet classic type suite. The combination of the palette and font choices draw heavily upon the nostalgia of ~another time~ without explicitly referencing specifics so that it can take on nuanced meaning for each individual couple that interacts with the brand. In order to avoid too much of a vintage feel that loses a sense of high-end professionalism, the visual identity seamlessly mixes in timeless elements that speak to her ideal clientele.
Salt + Sun | Strategy, Identity, Collateral, Web, Photoshoot Direction | Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
Salt & Sun
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Strategy, Identity, Collateral, Web, Photoshoot Direction
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Vibrant Tropics
To position Salt + Sun as the leading provider of soulful solo travel for young women everywhere, the natural yet elevated visual identity is heavily inspired by Costa Rican nature, from the jungle to the coast. The combination of bold and soothing colors fosters a sense of inner peace and excitement within the ideal client over what their life could be.
coming soon!
Frannabella Beads | Strategy, Identity| 1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Frannabella Beads
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Strategy, Identity
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1980’s Beach Resort
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market. Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to ideal clientele.
Right Hand Glam | Strategy, Identity | Bold 70s Glam
The new Right Hand Glam identity is based on the wild yet engaging visual culture of the 1970’s/1980’s cusp. Think 70s Cher (elegant & ethereal with glitter, sequins, & disco) meets 80s music video (bright colors, neon lighting, iridescence). Combined with candid messaging, the rebrand situates RHG with genuinely unique marketplace positioning.
Right Hand Glam
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Strategy, Identity
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Bold 70s Glam
The new Right Hand Glam identity is based on the wild yet engaging visual culture of the 1970’s/1980’s cusp. Think 70s Cher (elegant & ethereal with glitter, sequins, & disco) meets 80s music video (bright colors, neon lighting, iridescence). Combined with candid messaging, the rebrand situates RHG with genuinely unique marketplace positioning.
Elizabeth Rowan | Strategy, Identity, Collateral, Web | Luxe Mysticism
The Elizabeth Rowan brand embraces dark visuals and a mysterious aesthetic by utilizing strong brand photography, a heavy color palette with pops of brightness, and a contemporary type suite. This visual identity simultaneously speaks to your target audience, emphasizes her technique of integrating shadow work, AND highlights her unique positioning in a sea of generic, light-oriented spiritual wellness brands.
Elizabeth Rowan
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Strategy, Identity, Collateral, Web
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Luxe Mysticism
The Elizabeth Rowan brand embraces dark visuals and a mysterious aesthetic by utilizing strong brand photography, a heavy color palette with pops of brightness, and a contemporary type suite. This visual identity simultaneously speaks to your target audience, emphasizes her technique of integrating shadow work, AND highlights her unique positioning in a sea of generic, light-oriented spiritual wellness brands.